Agile marketing: our predictions for 2017?
"You know what: I think this is it, this is really going to work!" And then it doesn’t. Too often marketers find out their strategies aren’t working the hard way. So how come?
Content, inbound and other types of marketing
In other words: planning and strategy. That is the core of almost any type of marketing. Doing research, making assumptions: and that will be the start of a new marketing plan. The upcoming year’s marketing activities spread over 100-and-something pages. You know, just like last year.
Local and digital: banks seem to be doing it right
According to the Belgian public has chosen AXA Bank as best bank of the year. Why are local banks on the rise in Belgium? Their secret is a combination of local targeting and user-friendly digitalization.


An afternoon filled with information, brought to you by specialists in the field of the new way of learning.